Dear Craig: Thank you for believing in me

Date

October 25, 2017

Category

Author

Airlie Landale

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Dear Craig: Thank you for believing in me

This is a public note from me to you, Craig, to thank you and the PwC team for your foundational support of the Farm Table.

Without your support and belief in the vision of the Farm Table, I honestly don’t know where the project would be right now. The support from yourself and PwC has meant we are ready to launch nation-wide this November in a way we could never have imagined.

Thank you for believing in the vision of the Farm Table and being one of the first people to say to me, “what can we do to help?” rather than saying “it’s too big a dream, you can’t do it”.

As a young producer, I know that to increase my likelihood of farm business success I need to continually seek knowledge, experience and opportunities. You recognised this too and agreed that users across the industry need to access the information they require in more friction-less ways.

You told me your team supported the Farm Table idea because the collection, curation, creation and critiquing of truly meaningful information, wherever, however, or whenever, in a better and more resonant way is needed and truly unique in the agriculture arena.

The Farm Table is where farmers, agricultural information and industry come together in Australia. It has even been described as the “Google for farming”. We are certainly a long way off that, but with your encouragement we are working to deliver a practical, valuable and much-needed product for the Australian agricultural industry.

Thank you, Craig, and to PwC, for your foundational support of the Farm Table. We won’t let you down.

Sincere thanks,

Airlie
Founder of the Farm Table
www.farmtable.com.au

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Airlie Landale

Airlie Landale is an Agricultural Economist and Independent Consultant at Landale Rural who works part time on her family farm out of Deniliquin. With a background in commercial business, farming and corporate agriculture and a passion for the Australian agricultural industry. Prior to Farm Table Airlie worked at Macquarie Bank as an Agricultural Business Analyst and was named as a ‘Tomorrow Maker’ by the AMP Foundation. As well as this Airlie was NSW Rural Young Achiever of the year.