MEDIA RELEASE: THE FARM TABLE IS SET TO MAKE THE WEB A BETTER PLACE FOR AUSTRALIAN FARMERS
MEDIA RELEASE: THE FARM TABLE IS SET TO MAKE THE WEB A BETTER PLACE FOR AUSTRALIAN FARMERS
Tuesday 24 October 2017
Australia’s rising star in ag-start up, Airlie Trescowthick, is launching the online sidekick for the Australian agricultural industry on Thursday 9th November, 2017.
Using the Farm Table will be like having a personal farming assistant providing the latest high-quality farming knowledge, services and products to keep you on top of the ever innovating and evolving Australian agricultural industry.
The Farm Table is by farmers for farmers. Airlie Trescowthick is a young farmer from Riverina, NSW. Airlie was frustrated by the lengthy amount of time it took her to find information online that added value to her farming decisions.
“The solution didn’t exist, so I started developing the Farm Table,” says Airlie. “We now want to be the online home for farmers and create a connected, sustainable and profitable agricultural industry.”
“Launching live online is fitting, as we want to reach all of Australia and make the online experience for farmers more accessible, efficient and rewarding. The internet is such a powerful tool for us to connect Australia’s large, diverse and geographically dispersed agricultural industry.”
Airlie Trescowthick (Alix McFarland Photography)
AgriFutures Australia have thrown their support behind the online ecosystem, identifying the Farm Table as a powerful solution for farming information.
“Supporting emerging leaders and new ideas is a key focus of our organisation. The Farm Table is a new and important resource for the agricultural community across Australia. We are proud to be a major supporter in building a platform that provides access to information in one convenient location,” says AgriFutures Australia Managing Director, John Harvey.
An industry panel will be sharing their views on what the best producers are doing on farm, and shed light on future farming risks and how to turn them into opportunities. Speakers include Joe Dennis of nbn and John Harvey AgriFutures Australia.
MC Dan Korff, Chair of Future Farmers Network, says, “The Farm Table is all about harnessing the collective knowledge of our agricultural sector in order to support individual farm businesses and the future prosperity of the whole sector.”
Tom Heggaton, General Manager of Pastoral Operations for Argyle Prestige Meats and Cattle Council of Australia’s state finalist as the 2017 NAB Agribusiness Rising Beef Industry Champion, is the new unofficial face of the Farm Table. Tom stated, “The future of farming is one that has a huge technological influence, even with the massive changes that have happened in the past decade. It can be a bit overwhelming when looking for a particular information source on the internet, and I personally view The Farm Table as a great resource that does the hard work for me! The ability to have a one stop central site that previews and accumulates similar groups of data and information is hugely beneficial and makes my life easier. I am confident in the job that Airlie and team does and I am eagerly awaiting the roll out of the new site!”
Tom Heggaton (Rachael Lenehan Photography)
The table is set. Farmers and Agri-business are invited to join the launch by signing up at farmtable.com.au
Where: PwC Sydney Barangaroo
When: 9th November, 2017. Livestream event 1pm-2pm.
Join: www.facebook.com/farmtableau for updates and comments and follow Farm Table on instagram @farm.table and #farmtablelive
For further information: www.farmtable.com.au
Media Enquiries
For media enquiries, including interviews with speakers and farmers using the Farm Table in their daily farming businesses ahead of the launch, contact:
Name: Airlie Trescowthick
Phone: 0411 393 308
Email: airlie@farmtable.com.au
