Harness Data Power could create wealth for agricultural producers

Harness Data Power could create wealth for agricultural producers

“According to experts, “big data” could be the next money maker for agricultural producers.
“The advantage is that at least we’d know who owned the data,” The Farm Table managing director Airlie Trescowthick said.

“One farmer said ‘data is out there, if we don’t own it and garner power from it, someone else is going to’ — which is completely true.”

“Having an aggregator such as a co-op, to at least understand the power and the might of our industry, protects growers from being squeezed to pay to get the data back,” she said.”


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Rob Jennings

Farm Table ‘s Director Rob Jennings continues to digitally transform the regions, leading the charge toward a more authentic, resilient, and productive ag sector.